Over Twenty Five Years Experience
We help artists and brands maximize media exposure.
TrueNorth builds music-media partnerships. We use our proprietary system to match artists and brands, design the activation, and execute through media outlets. That's what makes TrueNorth different.
The argument
Make music a mainstay, not a leap of faith.
Brands and artists can both forecast it, defend it, and run it again next year. Every program is locked in before launch and measured against what actually aired.
The program
The right artist and brand. The right tour. The right deliverables.
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An artist and a brand, matched
Chosen on measured cultural fit, with benefits to both parties.
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A route, defined
Every market the tour plays. Known going in, not discovered later.
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Four consistent components, everywhere
In every market on the tour, equal and equitable deliverables throughout.
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One report, reconciled in near real time
Market by market analysis of what ran, compliant with industry standards.
The components
Four parts. One unified investment.
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The artist-brand match
An alignment measured, not guessed.
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Contracted weight
Deliverables agreed before launch.
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Original content and exclusive media partnerships
Assets that outlive the tour.
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Trackable and measurable
Where attention turns into action.
The media, the promotion, the creative. None of it is a bonus. It's what makes the whole thing worth doing, for the artist and the brand.
What happens next
What happens next
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Build the program
A budget and a partnership assembled from every part of the music world we plug into.
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Start with Brand Affinity IQ
We score the overlap between artist and brand before anyone signs anything.
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Follow the five steps
From first call to live campaign.
Let's build something real.
Tell us what you are trying to achieve. We will come back with an honest read on whether a partnership makes sense, and what it would take to make it work.