The method
Brand Affinity IQ.
The right match is not a hunch. Brand Affinity IQ is the overlap between what an artist actually stands for and what a brand needs to be worth more. We score it before anyone signs anything.
How the score is built
Input one
Artist DNA
- Core identity
- Values
- Fan demographics
- Natural brand affinity
Brand Affinity IQ
Where the two overlap, and by how much.
Input two
Brand DNA
- Mission
- Positioning
- Strategic goals
- Share of voice
25 years
Years of continuous brand loyalty tracking
4.8 million consumers
Consumers in the research panel
1,624 brands
Brands measured
142 categories
Categories tracked
Built in partnership with Dr. Robert Passikoff, founder of Brand Keys, on more than 25 years of brand equity research. It turns soft chemistry into a defensible, repeatable signal you can take into a budget meeting.
See a sample evaluation
We will walk you through a full Brand Affinity IQ evaluation, the loyalty drivers behind it, and how the match score is calculated. Tell us who you are and we will set it up.