Work

What we have built, and what we would build.

Two decades of executed partnerships, then two illustrative concepts that show how we tie a brand and an artist together.

Track record

Twenty five years of executed work.

These are partnerships we have run. Our track record of promotions for major brands began over twenty five years ago, delivering critical mass impressions and measurable bottom line results.

Brands

  • GM
  • Coca-Cola
  • Miller Lite
  • Frito-Lay

Artists

  • Aerosmith
  • Springsteen
  • ZZ Top
  • Reba McEntire

Illustrative concepts

How a match becomes a program.

Concept programs. Designed to show how we build a match into a program. Not yet in market.

Concept

Carly Pearce and Hilton

The Road Is Home

Illustrative concept card for Hilton and Carly Pearce. A tour bus pulled up at a hotel entrance on a wet night.
The concept
An on the road documentary presented by Hilton, with every tour stop anchored by a Hilton property. The brand is not a logo on the backdrop. It is the place the story happens.
The brand win
Hilton becomes where the music lives, not just where it sleeps. A hospitality brand earns a role in the culture its guests already travel for.
The music win
A tour that reaches further and tells a bigger story, funded without asking fans for anything. The artist keeps the narrative, and gains a partner who pays for the camera.
What the program includes
The artist-brand match and their owned channels. Contracted weight in every market on the route. Original content and exclusive media partnerships, long and short form, built around the release. Trackable and measurable delivery in each market, reconciled in a report at the end.

Concept

Riley Green and Filson

RG Duckman

Illustrative concept card for Filson and Riley Green. A waxed cotton jacket hung on a post in flooded timber.
The concept
A heritage Americana tour, a capsule collection, and a short film, all built around the same story rather than three separate campaigns wearing the same logo.
The brand win
Filson lives in country music's actual DNA, not on a mood board. Heritage authority earned rather than bought.
The music win
Product and story an audience already believes in, made by a partner who belongs in the room. Nothing about it needs explaining to the fans.
What the program includes
The artist-brand match and their owned channels. Contracted weight in every market on the route. Original content and exclusive media partnerships, long and short form, built around the release. Trackable and measurable delivery in each market, reconciled in a report at the end.

Want to see what this looks like for you?

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